Mission & Vision


Our Mission is;

set an example for the Turkish business world by making a global impression with the investments that we have undertaken, and our production, employment and our approach to quality.

Our Vision is;

create the most competitive and admired brands by all stakeholders of the society in every industry that we operate in, both domestic and international, in line with the centenary targets of our Republic, until year 2023.

Our Strategic Targets are;

  • develop world class products
  • seize new business opportunities in industries open for development.
  • gain lasting competitive edge in industries that we operate in and
  • have the most dynamic human resources.